Before moving to Amsterdam, I spent a large part of my youth in the wings of German theatres and television studios. Growing up alongside a family embedded in dance, TV, and comedy, that backstage world is where my fascination with performance, art, and creative expression took root; drivers that continue to steer my work as a strategist, curator, and pleasure activist today. In 2005, I traded my hometown Potsdam for the University of Amsterdam (UvA) to ground this passion academically with a Master’s in Media and Culture.

My professional trajectory doesn't fit into a single box, and that is exactly why it works. I cut my teeth in print and digital publishing, interning at avant-garde publications like Vice, Modart, CODE, and Blend Magazine, before diving headfirst into the worlds of film production, gallery assistance, and art fairs. Add to that years as a social media strategist for fast-paced commercial agencies, and you get a uniquely multi-disciplinary perspective.

By fluidly bridging these worlds, I’ve learned how to connect with wildly different audiences and navigate diverse creative ecosystems. Today, I seamlessly blend the heavy-hitting rigor of international cultural institutions with the agile, boundary-pushing execution style of a self-taught creator. It’s an unconventional mix, but it’s exactly what allows me to bring fresh, fearless perspective to every project I touch.