dutch design foundation
Head of PR & Media | 2021 – 2024
Dutch Design Foundation (DDF) is a leading cultural organisation that champions forward-thinking design as an essential catalyst for sustainability, social impact, and global innovation.
For over three years, I spearheaded the comprehensive, high-stakes global media and PR strategy for DDF’s two premier flagship labels: Dutch Design Week (DDW), Northern Europe’s largest design event, and Dutch Design Awards (DDA).
Operating at the intersection of cultural prestige and complex industry narratives, I directed all international and national press relations, negotiated high-value media partnerships with media houses like VPRO and Designboom, and conceptualised exclusive press trips for top-tier journalists from national newspapers like Volkskrant and NRC to international design publications like DesignWanted, Dezeen and ArchDaily. My work successfully scaled the international visibility of the festival, positioning innovative design solutions on the global stage and reinforcing the Netherlands as a primary hub for creative excellence.
