Nxt Museum
Senior Marketing & Communications Manager | 2024 – 2025
Nxt Museum is a pioneering media art museum in Amsterdam dedicated to immersive, large-scale installations at the intersection of art, science, and technology.
Stepping in to direct the museum’s established brand presence, I led the internal creative team and a network of specialised freelancers to execute high-visibility, 360-degree marketing campaigns. I spearheaded the strategic communication for international exhibition launches, artist residencies, and high-profile creative collaborations.
Notably, I created the comprehensive marketing, digital strategy, and campaign rollout for Nxt Museum's major event programming during Amsterdam Dance Event (ADE), driving audience engagement, ticket sales, and media visibility for their experimental electronic music and audio-visual productions.