NEU NOW
Head of Communications & PR | 2016 - 2017
NEU NOW, an initiative by ELIA (European League of Institutes of the Arts), was a transdisciplinary arts festival dedicated to championing graduating artists from across Europe. Operating as an international springboard for the future of the contemporary art scene, the multi-day festival brought a fluid mix of exhibitions, live performances, workshops, and artist talks to a global audience.
Working within a tight-knit, agile team, I led the multi-channel promotional rollout, PR campaign and media partnerships. I managed the festival's social media channels, website updates, and programme roll-out, while serving as the primary copywriter for the comprehensive programme booklet.
Operating under the fast-paced pressure of a major international event, our small team successfully executed high-visibility, outstanding campaigns that mapped diverse artistic voices into a cohesive, impactful brand identity.
