Mindshakes
PR Manager

Mindshakes was the youth media brand of Mediahouse Nederland. Mindshakes featured a wide range of digital content that was told and created by a new generation of talented journalists, filmmakers, writers, photographers, and illustrators.

Mindshakes asked me to help promote their original content through strategic PR efforts. I arranged reposts of our content in the Dutch media as well as TV and radio interviews with our content creators.

Vice Media
Online Marketing

Vice Media is a Canadian-American digital media and broadcasting company. Originating from the Montreal-based VICE magazine, VICE expanded primarily into youth and young adult-focused digital media, including online content verticals and related web series, the news division VICE News among other properties.

Between 2011 and 2013 I was working for VICE’s own native advertising agency in Amsterdam. I created content and managed several social platforms of brands like Smirnoff, Diesel, and Jägermeister.

BLEND
Online Coordinating Editor

Established in 2004, BLEND quickly became the leading Dutch fashion, arts and lifestyle magazine. BLEND Magazine was a platform for young creatives with the aim to connect them to an international audience.

BLEND asked me to seek out original and third party content for their online platform. Along the way, I built a network of talented writers that shared their stories and vision of the world.

CODE
Online Coordinating Editor & Production Assistant

CODE focuses on a man’s world. Starting out as a magazine, CODE has since taken many forms. I helped produce one issue of the bi-annual CODE Magazine, setting up interviews and photoshoots.