Van der Duijnstraat 27
Amsterdam
+31 (0) 647941522
PR and marketing specialist in Arts and Culture.
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Since 2021 Founder & Curator
Schmutz Cinema creates a space where erotic imagination and cinematic creativity meet; where intimacy and pleasure are not only entertainment, but an integral part of our emotional wellbeing. Whether you’re a long-time lover of erotic art or just a little curious, Schmutz Cinema welcomes you without judgement and with a good dose of humour.
Since the conception of Schmutz Cinema, I have organised ten programs and a special festival edition with multiple screenings, DJs and workshops at LAB111 in Amsterdam. Additionally I have been invited to curate eight+ special editions for festivals ranging from InScience in Nijmegen to International Queer and Migrant Film Festival in Amsterdam.
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2024 - 2025 Senior Marketing & Communications Manager
Nxt Museum is an experimental art space in Amsterdam dedicated to immersive experiences at the intersection of art, science, and technology. It commissions and presents ground-breaking museum installations by pioneering living artists.
For Nxt I developed on- and offline campaigns, managed the creative team and freelancers and directed all marketing and communication efforts of the museum and events taking place in the museum. Most notably events during ADE and artist residencies.
2021 - 2024 Head of PR & Media for Dutch Design Week & Dutch Design Awards.
Dutch Design Foundation is convinced that designers provide an essential contribution to making our world a more beautiful, sustainable and social place. We are optimistic but we also recognise the current issues and how serious they are. We believe in the forward thinking and action of designers and create space for this.
For over three years I was spear-heading all press-related efforts of two DDF labels: Dutch Design Week (DDW) and Dutch Design Awards (DDA). I was responsible for the overall PR strategy, negotiating media partnerships, conceptualising and organising press trips, and maintaining and expanding all national and international press relations.
2019 - 2021 Co-Founder, Host, Production, Strategy
Women Watching Porn was an educational podcast about female pleasure. Each episode, Cris, Maxi and Laura invited guests to find the good, the bad and the orgasmic. Along the way we talked about masturbation and how exploring yourself can change how you explore the world.
Women Watching Porn was an independent, collaborative podcast founded and executed by Cris Dobbins and me. Since its conception, we taught ourselves to produce, edit, and distribute podcast episodes. In 2019 and 2020 we also hosted live shows at Kaboom Animation Festival.
2018 Campaign Manager
WeMakeThe.City is the festival that makes cities better. In June 2018, the organisers and initiators at Pakhuis de Zwijger tackled urgent everyday challenges in the urban environment.
For five days, WeMakeThe.City transformed the Amsterdam metropolitan area into one big festival: 600 local, national, and international speakers, 25 conferences, 30 urban talks, 50 workshops, 30 city expeditions, 15 special events, 10 exhibitions, and 30.000 visitors. WeMakeThe.City deals with major urban challenges, shares knowledge, and presents innovative solutions, offering an inspiring, interactive programme.
2018 saw the first edition of WeMakeThe.City.
2019 | 2020 Head of PR, Marketing & Communication
Kaboom Animation Festival is the one-stop-shop for the latest and greatest in all things animated. Ranging from cutting-edge experimental arthouse to colorful stories for families and kids, Kaboom will cater to the animation needs of all. Yes, even yours, my amazing weirdo friend.
Kaboom is the result of the two biggest Dutch animation festivals (KLIK and HAFF) merging. I was largely responsible for spearheading the creation of the new name, visual identity, and the overall launch of the new festival. I collaborated with creative agency KesselsKramer and other creatives to build the brand identity of this festival from scratch.
The biggest challenge lay in the duality of the festival: 9 days, 2 cities, 10 locations. How can we create a cohesive, unified identity when the Utrecht programming targets kids and families while the Amsterdam part focuses strictly on adult animation?
2018 | 2019 | 2020 Head of Marketing, Communications & PR
Cinedans is the biggest international dance and movie festival of the Netherlands. Each year they feature short and full-length dance films, documentaries, VR projects, and interactive installations.
As head of marketing, communications & PR I spearhead all marketing efforts, including (but not limited to) the production and distribution of the annual poster campaign, the production of the program booklet, social media strategy and community management, pitching stories to the media, updating the website, and coordinating all editorial content for Cinedans WEB.
Mindshakes
PR Manager
Mindshakes was the youth media brand of Mediahouse Nederland. Mindshakes featured a wide range of digital content that was told and created by a new generation of talented journalists, filmmakers, writers, photographers, and illustrators.
Mindshakes asked me to help promote their original content through strategic PR efforts. I arranged reposts of our content in the Dutch media as well as TV and radio interviews with our content creators.
Vice Media
Online Marketing
Vice Media is a Canadian-American digital media and broadcasting company. Originating from the Montreal-based VICE magazine, VICE expanded primarily into youth and young adult-focused digital media, including online content verticals and related web series, the news division VICE News among other properties.
Between 2011 and 2013 I was working for VICE’s own native advertising agency in Amsterdam. I created content and managed several social platforms of brands like Smirnoff, Diesel, and Jägermeister.
BLEND
Online Coordinating Editor
Established in 2004, BLEND quickly became the leading Dutch fashion, arts and lifestyle magazine. BLEND Magazine was a platform for young creatives with the aim to connect them to an international audience.
BLEND asked me to seek out original and third party content for their online platform. Along the way, I built a network of talented writers that shared their stories and vision of the world.
CODE
Online Coordinating Editor & Production Assistant
CODE focuses on a man’s world. Starting out as a magazine, CODE has since taken many forms. I helped produce one issue of the bi-annual CODE Magazine, setting up interviews and photoshoots.
2016 | 2017 Head of Press and Communications
NEU NOW was Amsterdam’s transdisciplinary art festival devoted to presenting the work of exceptional emerging artists. Every year, an international jury selected the best of graduating artists across Europe. NEU NOW nurtured the fluid character of the artistic disciplines by showcasing a cross-section of exciting developments on the contemporary art scene through a programme in which exhibitions, performances, workshops, and artist talks converge to provide new perspectives.
Watch the recap of the 2016 edition here.
Watch the recap of the 2017 edition here.
A Selection of relevant press coverage from 2016 can be downloaded here.
