Cinedans fest
Head of Marketing, Communications and PR | 2017 - 2020
Cinedans is the international dance-on-screen festival, celebrated annually at EYE Filmmuseum in Amsterdam. Navigating the intersection of choreography and cinematic art, the festival serves as a hub for directors, dancers, and visual artists pushing the boundaries of movement on screen.
I managed the end-to-end PR and communication strategy for the festival, steering a complex workflow and a small team to ensure the extensive programme and ticketing was published on deadline. I led all media relations, securing press coverage in local newspapers, while simultaneously directing the creative production and distribution of the festival’s physical poster campaigns.
A major highlight of my tenure was aiding the comprehensive rebranding of the festival and update of the website in 2019, collaborating closely with design partners to modernise Cinedans' visual identity and align its public positioning with its status as a unique cultural event.
